Privacy Notice
How this independent guide handles enquiries, optional project updates and privacy requests.
Effective 18 October 2026. This website is operated by Melvin Tan, ERA Realty Network Pte Ltd, CEA R026686A. For privacy questions, access or correction requests, or withdrawal of consent, call +65 9852 8953 or contact Melvin on WhatsApp.
Information you provide
The enquiry form requests your name, email address, enquiry topic and message. A phone number is optional. The required acknowledgement allows a response to your enquiry. A separate optional checkbox requests project updates; leaving it unchecked does not prevent a response.
Please do not submit identification numbers, bank details or sensitive financial or medical documents. The form is not a channel for payments or purchase documentation.
Purpose and recipients
Enquiries are sent to the operator’s configured mailbox to answer your question. If you request project updates, your details may also be used for that purpose until you withdraw the request. This site does not sell enquiry details or automatically register you with a developer.
Hosting and email providers process the data needed to deliver the website and messages. Access should be limited to people handling the enquiry and service providers supporting delivery. Data may be processed outside Singapore depending on those providers; the operator is responsible for suitable protection and access controls.
Technical data and spam prevention
The website has no advertising pixels or embedded third-party fonts. The enquiry handler uses the network address solely to derive a temporary keyed anti-abuse identifier; it does not store the raw address in its rate-limit file. The rolling counters expire within an hour and are removed on the next request. The host may separately retain access and security logs under its service settings.
The form does not require a tracking cookie. The location page includes a lazy-loaded OpenStreetMap map. When it loads, your browser sends its network address and ordinary request data to OpenStreetMap and its map services. Their privacy terms apply. Source and WhatsApp links connect to the relevant provider when you follow them.
Google Analytics
This website uses Google Analytics 4 (GA4) by default to measure page visits, WhatsApp contact clicks and successful enquiry submissions. The website does not offer an analytics on/off preference: measurement runs whenever JavaScript is enabled. This does not affect browsing or enquiries; the enquiry acknowledgement and optional project-update consent remain separate.
Custom contact events contain only the event name and measurement destination. Names, phone numbers, email addresses, enquiry messages and form values are not sent to GA4. Page measurement uses the canonical page address without query strings or fragments, and does not include the referring URL. Advertising storage, Google signals and advertising personalisation are disabled.
While enabled, Google processes technical and usage data, including a cookie-based browser identifier and page and event information. Connecting to Google also involves ordinary network request data. Google may process data outside Singapore under its Privacy Policy. Analytics cookie lifetime is limited here to 180 days; this is separate from the GA property’s server-side retention settings.
After a successful enquiry, a private server receipt allows a single lead event. It contains no enquiry details and expires after two minutes; expired server records are cleaned up when another receipt is created. Success means acceptance by the mail service, not proof of inbox delivery.
If JavaScript is disabled, no analytics tag loads.
Retention and your choices
The operator’s enquiry policy is to delete or anonymise enquiry emails within 12 months after the last meaningful contact unless you maintain an active relationship or a legal requirement calls for retention. Optional update requests can be withdrawn at any time. Backups may take an additional provider retention cycle to expire.
Contact Melvin to request access, correct inaccurate details or withdraw an update request. Enough information may be requested to locate your enquiry and verify the request. Withdrawal does not affect processing already required for legal or transactional obligations.
Security and changes
Delivery uses encrypted SMTP when configured for production. No online channel is entirely risk-free. The operator must secure the receiving mailbox and restrict access. Material changes to the website’s purposes or tracking practices require an updated notice before those practices begin.